The Stephen Colbert Debacle – Time to Send the Equal Time Rule to the Round File

PHOTO CREDIT: DonkeyHotey on FLICKR

​The latest furor over whether Stephen Colbert can air an interview with Democratic Texas Senate candidate James Talarico exposes a relic of broadcast regulation that no longer fits the modern media world: the FCC’s “equal time” rule. And what we’re seeing isn’t just awkward – it’s constitutionally and technologically outdated.

The rule, rooted in the Communications Act of 1934, requires broadcasters who give airtime to one political candidate to offer comparable time to opponents. In an era of three networks and scarce spectrum, regulators claimed such mandates served the public interest. Today, the rule feels as antiquated as a Philco radio crackling with the Eddie Cantor Show.

Even worse, enforcement is inconsistent. Traditional news programs are largely exempt from strict balancing requirements, while talk shows face a shifting and often opaque standard. When Arnold Schwarzenegger announced his California gubernatorial run on The Tonight Show in 2003, the FCC declined to invoke equal time. Yet now, Colbert faces scrutiny for doing what modern media personalities do every night – interview public figures.

Joe Lancaster, writing in Reason magazine, spells out how badly the equal time rule had become superannuated by 2024.
 
“Today the broadcast networks no longer have a stranglehold on what people can watch. Last year, according to Nielsen, the combined share of TV viewership that took place on over-the-air broadcasts or cable fell below 50 percent for the first time, as streaming skyrocketed. Only 20 percent took place on conventional broadcast television – meaning 80 percent of all TV viewership was not subject to any FCC content regulation, much less equal time rules.

“When the equal time rule was drafted, a far more limited number of frequencies were available across the broadcast spectrum. But that world no longer exists. We've reached the point where nearly 17 percent of American adults get their news from TikTok.
 
“The equal time rule imposes burdens on one group of broadcasters while sparing their cable or streaming competitors. Any public benefit that its drafters intended no longer meaningfully exists. Let's abolish it before the next election cycle begins.”
​
Lancaster points to some history that should be our guide.
 
In 1974, the U.S. Supreme Court in Miami Herald Publishing Co. v. Tornillo overturned a Florida law that required publishers to print a reply to any political editorial or personal criticism, print version of the equal time rule.
 
At that time, a dominant newspaper held tremendous sway in a market. Today, in most cities, the local newspaper is just another website. As with newspapers, broadcasters are now just one of many media outlets constantly competing for our attention.
 
It is time for the law to adjust. Throw the equal time rule into the round file.

DONATE & HELP US DEFEND YOUR FIRST AMENDMENT RIGHTS