A recent Los Angeles Times editorial recounted how The Baltimore Sun won a Pulitzer Prize this year for unearthing a scandal that forced the resignation of Baltimore’s mayor. The editorial also told of The Boston Globe’s Pulitzer finalist series on how that city’s public schools fail to help even its best students succeed. And yet, The Times revealed, dogged shoe-leather reporting has not been enough to stem the tide of pay cuts, layoffs and furloughs with these and other newspapers. Across the nation, newsroom employment dropped 23 percent from 2008 to 2018.
What to do about the disintegration of local journalism in the face of the digital dominance of Google, Facebook, and Twitter, and the loss of classified advertisement to digital platforms?
The Times recommends federal and state support, stating this could be done in way that wouldn’t compromise the independence of local news. We respectfully disagree. Taking government money would create the appearance of being in the bag for the powers that be, whether that is true or not.
A better solution is emerging – of all places – in Washington, D.C. The full Senate will soon consider a bill sponsored by Sen. Amy Klobuchar (D-MN) that recently moved out of the Senate Judiciary Committee with strong bipartisan support from Sens. John Kennedy (R-LA) and Ted Cruz (R-TX). The Journalism Competition Preservation Act would grant news organizations with fewer than 1,500 full-time employees and non-network news broadcasters a narrow exemption from antitrust law to collectively negotiate payment for their content.
On the other side of the table would be companies that have at least 50 million U.S.-based users or subscribers or market cap greater than $550 billion. Translation – Google, Facebook, and Twitter.
Sen. Cruz had blown up an earlier version of this bill, which secured an agreement from Sen. Klobuchar that the bill would not extend antitrust protection to discussions of content moderation and censorship. That won him over and launched the bill with Republican support.
The bill as it exists now makes great sense. One reason local journalism is ailing is that Big Social Media has been displaying the fruits of local investigative reporting and writing for free. Journalists should be allowed to ask these companies to pony up for the use of their content.
That is one way to create a revenue stream for local journalism that won’t make the news dependent on handouts from government or grants from people and foundations with agendas.
“The Journalism Competition and Preservation Act is a needed correction to the free use of local news by digital giants,” said Rick Boucher, former U.S. Representative from Virginia, and Protect The 1st Senior Policy Advisor. “We wholeheartedly endorse it to protect the role of local journalists in exploring local issues and holding government accountable.”